Dow Jones Industrial Average backslides on NFP Friday as consumer sentiment falls

• The Dow Jones shed 300 points after US NFP figures missed the mark.
• US consumer inflation fears rose, while their outlook deteriorated.
• US President Donald Trump puts tariffs back on the board.

The Dow Jones Industrial Average (DJIA) took a fresh beating on Friday after Nonfarm Payrolls (NFP) missed market forecasts, and the University of Michigan’s (UoM) Consumer Sentiment Index showed a sharp downturn in consumers’ overall economic outlook. United States (US) President Donald Trump also put his long-awaited trade war back on the table, dropping hints of things to come with threats of reciprocal tariffs on countries that have their own tariffs on US goods.

US NFP preliminary payrolls came in softer than expected in January, adding a net 143K new worker positions over the month, even lower than the forecast 170K. Still, it wasn’t all bad news on the labor front: December’s NFP print was revised significantly higher to 307K, and the Unemployment Rate ticked back down to 4.0% from 4.1%.

The UoM Consumer Sentiment Index for January contracted sharply to a new seven-month low of 67.8 as US consumers turned increasingly gloomy on their economic outlook. The sentiment index’s last score was 71.1. According to the UoM’s comprehensive survey results, US consumers are also battling renewed inflation fears with 12-month inflation expectations jumping to 4.3% versus the last print of 3.3%. Higher inflation expectations are taking root, with 5-year inflation expectations also ticking higher to 3.3% from 3.2%.

US President Donald Trump hit markets with a fresh round of rambling tariff threats, just to keep investors and markets on their toes and remind everyone that his plan is still to address the US’ debt problems with import fees on his own citizens. The President signed an executive order to begin preparing for de minimis, or minuscule, tariffs on China that are largely symbolic in nature, but promised via social media that he is preparing a wider package of reciprocal tariffs on “many countries”.

Dow Jones news

Market sentiment whipsawed on Friday, churning in both directions before getting jolted lower by fresh trade war headlines. Most of the Dow Jones equity board has turned lower, with thin gains getting overshadowed by steep losses from Amazon (AMZN).

Amazon posted better-than-expected earnings and revenue in Q4, but the megacompany also cautioned that headwinds may be on the horizon. It lowered its forward guidance for Q1 and sent investors running for the hills. Amazon's stock dropped 3.5% on Friday, sinking to $230 per share.

Dow Jones price forecast

The Dow Jones has extended into a second straight down day, shedding 300 points and falling back to the 44,400 region. The 44,000 handle is back in view, and the index is down over 1.5% from another failed attempt to muscle the major equity index over the 45,000 key price level. The immediate target for a bearish retracement is parked at the 50-day Exponential Moving Average (EMA) near 43,730. 

Dow Jones daily chart