The
Confederation of British Industry (CBI) reported on Tuesday its latest survey
of retailers showed retail sales volume balance declined to +18 in the year to May
from +20 in April, being broadly average for the time of year.
Economist
had forecast the reading to improve to +30.
The
report also revealed that the retail orders balance (+22 from -1) grew in the
year to May, albeit in comparison to May 2020, when the first national lockdown
depressed activity in the sector. Average selling prices rose at their fastest
rate since November 2019 (+53 from +28), with similar growth expected in the
year to June (+53).
In
other survey results, stock levels in relation to expected sales were seen as
too low (-15 from 0, which was the lowest balance in survey history) and were
forecast to remain so next month (-4).
In
other survey results, employment in the retail sector continued
to drop sharply in the year to May (-37 from -44) and was anticipated to continue
to do so next month (-37). Investment intentions for the year ahead in May grew
at the quickest pace since February 1994 (+35 from -8 in February).
“The
fact that sales were in line with seasonal norms is a definite improvement from
earlier in the year, but this month’s survey was perhaps a touch disappointing
after April’s stronger results,” noted Ben Jones, Principal Economist at the
CBI. “Some retailers have suggested the increase in demand after the initial
reopening of non-essential retail in early April was either short-lived or less
strong than expected. And non-store sales remain well above seasonal norms,
suggesting that some consumers who migrated to online shopping during the
pandemic have not fully shifted back to old habits.”
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