The
Confederation of British Industry (CBI) reported on Tuesday its latest survey
of retailers showed retail sales volume balance climbed to +60 in the year to August
from +23 in July. This was the highest reading since December 2014.
Economists
had forecast the reading to ease to +20.
The
report also revealed that retail sales volumes were expected to grow at a slower,
but still strong, pace (+39) next month. Meanwhile, the retail orders balance
increased at a survey record pace (+68 in August (a record since July 1983), up
from +49 in July) but was seen to grow a slower, yet still solid, pace (+55%) in
September. In other survey results, average
selling prices in the three months to August rose at the quickest pace since
November 2017 (+73) and were forecast to grow at a similar pace next month (+75).
Employment in the retail sector decreased for the 19th consecutive quarter in
the year to August (-13), but at the slowest pace since November 2019, and was expected
to fall next month (-9), albeit at a slower pace. Investment intentions for the
next 12 months (compared to the previous 12) improved to the highest level
since February 1994 (+36).
“A
ramping-up in retail sales growth in the year to August shows just how much
consumer demand continues to spur economic recovery,” noted Alpesh Paleja, CBI
Lead Economist. While sales growth is set to remain strong, a more definitive
shift in household spending towards consumer services is anticipated later in
the year – leading to greater normalisation of growth in the retail sector. Furthermore,
there are signs of operational challenges still biting, with stock levels
reaching another record low and import penetration falling. Disruption is being
exacerbated by continued labour shortages, with many retailers reliant on
younger employees currently awaiting their jab.
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